Brand Launch

YOU CAN LAUNCH IT ANYDAY BUT WHAT MAKES DIFFERENT IS HOW YOU ARE DOING

Paramount Overseas offers and provides a wide assortment of business consulting services for different organizational sectors in all around the world. The offering covers up everything including financial strategy, risk management, and organisational setups. We focus on supporting you in every step while serving you with the service of your requirements. Even we also offer you a complete service package to serve you before, during, and after the service you require.

Brand Launch is more than an event, it would be more relevant to say that a Brand Launch is more likely a momentum in the market for the brand and the product. Paramount Overseas offers their exceptional expertise in these superior events as service of accreditation and innovation. We have organized several product launching events for prominent organizations in the market including one of them for Centre for Hair Care . It was indeed another gem in our history that we have achieved. Our workforce is determined to bring out the solution that product has to offer for a common issue so that it may reach different levels of marketing. We are an eminent name in both soft and hard product launching in regional, national and global market.

Paramount Overseas counts a product as a lifecycle for the brand name and the organization and hence, we deliver our quality service to the client. We recognize the product as a gateway for the company or organization to access the market at a level that seems unachievable. We not only analyse and believe in perspective of a problem being solved by the company or the organization but we tend to make their target audience or consumers rely on the fact that the company’s product is actually solving a real life problem and thereof generating momentum for the sales of the product.

It may not seem that a new brand has many benefits to offer. With no clients, no track record and no cash, what’s to envy? But a new professional services brand does offer three compelling advantages:

• The thrill of new. In many cultures, and especially in the US, people are attracted to things that are new. It’s no coincidence that “new” is right up there with “free” as a killer marketing word.
• Strongest positioning platform. It is far easier to introduce a radically different positioning with a new brand. You don’t have to worry about how existing clients are going to react to the change, so you are free to shape your market positioning as you wish.
• Less brand equity at risk.If your positioning is not quite right out of the starting gate, it is much easier to adjust it without confusing the marketplace. This is why an existing firm may choose to launch a separate brand for a radically different positioning rather than put its existing brand equity at risk.

These advantages can be very helpful as you consider a strategy for your new brand launch.