With the growing popularity of Indian content in the world market in general and South Asia in particular, the Indian entertainment industry players are venturing abroad to tap this booming segment. Consequently, many Indian domestic players have set up distribution arms overseas and entered into joint ventures with leading international media & entertainment conglomerates. Apart from films, other entertainment content areas like music and television also have a huge potential international market. The total value of Indian media and entertainment content sold overseas is expected to grow by over 20% every year.
The ever expanding innovations and the entry of new mediums, pose lots of opportunities and challenges for the industry. Further, corporatization and rapid technological developments have now partnered with the creative and artistic minds to bring about disciplined approach and professionalism in this industry. In addition, the ever changing laws and regulations are playing a vital role in protecting and safeguarding interests of this industry.
Leisure is currently one of the most exciting sectors in India. According to the World Travel and Tourism Council (WTTC), India is recognised as the fastest emerging market leader fostering hospitality, entertainment and the leisure industry. India is attracting tourists as well as businessmen to invest in the lucrative hospitality, entertainment and the leisure industry. With a population of over 1 billion, about 30% of which is under 20, and economic growth set to continue at over 6% per annum, the number of consumers can only increase.
The sector is developing throughout India but the major projects are planned in the metropolitan cities, their suburbs and other major cities in Western and Northern India. Interest in the leisure business is not limited to entrepreneurs. Consultants are beginning to focus on business prospects in the leisure industry.
Paramount Overseas has created a unique niche with focus on all important segments in this industry. With its deep knowledge, continuous research and focus on this industry, we are in a position to provide practical, result oriented bouquet of services to organization in these industries.